Magellan Jets
Branding, Print Design, Web Design, Presentation Design, Motion Graphics
Every journey is personal
Magellan Jets, a Boston-area private aviation company, recently completed a rebrand. While the new branding was a solid foundation, the internal marketing team felt it lacked the distinct personality needed to differentiate from the competition. For the new branding to truly reflects their personalized luxury service and forward-thinking approach, they enlisted our help to bring the existing look and feel to new heights. Below are the results of our work together.
Before & After: Print Advertisement
Before & After: Homepage
Before & After: Homepage
Before & After: Homepage
Before & After: Presentation
Before & After: Whitepaper
Current light blue feels a bit too soft and feminine.
Current dark gray is not as usable as predicted. A cool black allows for richer, elegant coloring and gradients.
In application, large areas of color look flat. Gradients give branded materials depth and richness, as well as a more modern feel.
Colors
Changing headlines to sentence-case feels more friendly and approachable, less shouty.
Adding small all-cap subtitles in bright blue breaks up long form copy for easier scanning of information.
Typography
Magazine Advertisement
Airport Advertisement
Fractional Ownership Brochure
Presentation Design
Fractional Ownership Proposal
Whitepaper
Destination Illustration Posters
Pay It Forward Program Logo